On February 7th , natural hair and beauty favorite, Shea Moisture previewed their  new “A Better Way to Beautiful” Color Cosmetics line during New York Fashion Week . The beauty brand sponsored Project Runway Star Korto Momola’s “Urban Koup” Fall/Winter 2014 collection during New York Fashion Week.

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photo credit: Facebook, Shea Moisture

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photo credit: Instagram @sheamoisture4u

According to Happi.com

…The show will preview SheaMoisture’s “A Better Way to Beautiful” Cosmetics Collection, which launches exclusively at Target stores this spring, with Gomez serving as brand ambassador and makeup artist. The makeup is shea butter-based with certified organic and natural ingredients, and features palettes in two sizes that may be customized.

The paraben-free collection includes cc cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings.

, with a range of on-trend vibrant, classic and nude shades that suit all skin tones. 

Here are a few sneak peeks of Shea Moisture makeup  courtesy of behind the scenes blogger for the evening, StyleNBeautyDoc.

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photo: Instagram @stylenbeautydoc

 

shea moisture, shea moisture new makeup, shea moisture makeup, shea moisture better way to beautiful

photo credit: Instagram @stylenbeautydoc

 

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photo credit: Instagram @stylenbeautydoc


Judging by the reactions on her Instagram page everyone is pretty shocked and thrilled. Shea Moisture has become quite a household name in the natural hair community or dare I even say African American community for quality hair and skin care products. Last women went crazy with their Art of Color hair color system , but I don’t think anyone suspected a Shea Moisture makeup line! Great move.. great brand.. can’t wait to try out a few of the products!

What do you think about the new Shea Moisture Makeup line? Will you be amongst the ladies purchasing in Target this Spring?