Dark and Lovely Au Naturale Moisture L.O.C. Collection,

is excited to introduce a product layering haircare regimen designed by naturalistas to lock in endless moisture for curls that won’t dry out.

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Inspired by the L.O.C. Method, a popular layering technique used by women with naturally curly hair to maximize moisture retention, the NEW Dark and Lovely Au Naturale Moisture L.O.C. collection infuses hair with moisture, leaving curls plush and pliable. Formulated with a powerful combination of nurturing ingredients including, Coconut and Moringa Oils, Au Naturale Moisture L.O.C. penetrates deep inside the hair; leaving hair deeply nourished, shiny and healthy for a full week.

L.O.C., an abbreviation for liquid, oil, and cream, is an easy-to-remember, step-by-step moisturizing haircare process, with products applied to the hair in the following order:

o L: Liquid Leave-In conditioner prepares the hair to absorb moisture

o O: Oil Cocktail absorbs into each strand

o C: Sealing Cream is the final step to seal in moisture

“Our brand development team was inspired by the L.O.C. Method; a moisture-sealing process that rose to popularity among bloggers, vloggers, and consumers in the natural hair community,” says Mezei Jefferson, Director of Education, SoftSheen-Carson. “We’re excited to bring this synergistic Au Naturale Moisture L.O.C. line to the marketplace, where a dedicated system previously did not exist. Thanks to these new recipes, for the 1st time layering is more than a method; it’s a moisturizing regimen.”

THE COLLECTION:

Comprised of five key products, the Dark and Lovely Au Naturale Moisture L.O.C. Collection treatment line includes:
Buy Dark and Lovely Au Naturale Moisture L.O.C. Collection

PREP:
o Dark and Lovely Au Naturale Moisture L.O.C. Sulfate-Free Cleansing Shampoil – Gentle cleanser that hydrates dull, dry hair. ($9.99)

o Dark and Lovely Au Naturale Moisture L.O.C. Deep Conditioning Delight –Strengthens and softens dry hair, leaving rejuvenated strands. ($9.99)

L.O.C. METHOD:

o Dark and Lovely Au Naturale Moisture L.O.C. Super Quench Leave-In Spray –Prepares hair to lock in moisture. ($9.99)

o Dark and Lovely Au Naturale Moisture L.O.C. Soak It Up Oil Cocktail – Absorbs into hair and penetrates the hair shaft.  ($9.99)

o Dark and Lovely Au Naturale Moisture L.O.C. Lock It In Sealing Cream – Seals the hair for lasting moisture that won’t dry out. ($9.99)

Buy Dark and Lovely Au Naturale Moisture L.O.C. Collection
The coveted Dark and Lovely® Au Naturale portfolio of products, which are specially formulated to address the unique needs of naturally curly hair textures, includes Au Naturale Anti-Shrinkage, Au Naturale Anti-Breakage and now Au Naturale Moisture L.O.C. lines. Whether your hair type is curly, wavy, kinky or coiled, these unique recipes address every curly girl’s treatment and styling needs.

Dark and Lovely Au Naturale collections contain NO drying alcohol, NO mineral oil, NO petrolatum, NO sulfates and NO parabens**.

AVAILABILITY:

The NEW Dark and Lovely Au Naturale Moisture L.O.C. collection will be available beginning January 2015 at retail and beauty supply stores near you. For locations, visit http://www.darkandlovely.com/Moisture-LOC.

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